The 7 P's of Marketing Mix is a foundational marketing model that helps businesses define their marketing options in terms of tactical considerations.

The original 4 Ps were:

1. Product: What are you selling? What needs does it satisfy?
2. Price: How much are you charging? What's your pricing strategy?
3. Place: Where are you selling your product or service? How are you distributing it to your target market?
4. Promotion: How are you communicating with your target market? What marketing channels are you using?

Over time, as marketing evolved, three more Ps were added to the mix:

1. People: Who are your employees? How are they interacting with your customers?
2. Process: What are the processes involved in delivering your product or service? How can you improve them?
3. Physical Evidence: What tangible elements do you use to communicate your brand and value proposition?

This expanded model provides a more holistic view of marketing, recognising the importance of customer service, operational efficiency, and brand experience.

This PDF and Google Sheet resource provides a structured template for analysing your marketing mix. It's designed to be actionable, helping you to:

• Define your product or service offering.
• Set competitive prices.
• Choose the right distribution channels.
• Develop effective promotional strategies.
• Empower your employees to deliver excellent customer service.
• Streamline your processes for maximum efficiency.
• Create a compelling brand experience.

Download the Template

Choose either the PDF or Google Sheet format. The Google Sheet is great for collaborating with your team.
   

Analyse Each P

Work through each of the 7 P's, answering the questions and filling in the details for your business. 
  
1. Product: What are the key features and benefits of your product or service? How does it differentiate itself from the competition?
2. Price: What's your pricing strategy? Are you competing on price, value, or exclusivity?
3. Place: Where are you selling your product or service? Online, in stores, through distributors?
4. Promotion: What marketing channels are you using? Advertising, public relations, social media, content marketing?
5. People: Who are your employees? How are they trained? What's their attitude towards customers?
6. Process: What are the key processes involved in delivering your product or service? How efficient are they?
7. Physical Evidence: What tangible elements do you use to communicate your brand? Your website, your packaging, your office space?

Identify Strengths and Weaknesses

Once you've analysed each P, identify your strengths and weaknesses. Where are you excelling? Where are you falling short?

Develop Strategies

Based on your analysis, develop strategies to improve your marketing mix. How can you strengthen your strengths? How can you address your weaknesses?

Implement and Measure

Implement your strategies and measure their impact. Are you seeing improvements in your marketing performance? Are you achieving your goals?

Don't treat the 7 P's as independent elements. They're all interconnected, so you need to consider them holistically.

Focus on creating a consistent and compelling brand experience across all touchpoints.

Regularly review and update your marketing mix as your business evolves and the market changes.

Don't be afraid to experiment and try new things. Marketing is constantly evolving, so you need to be willing to adapt and innovate.

And remember, the ultimate goal of marketing is to create value for your customers.