You’ve got a product, someone needs it, you sell it to them. But any founder who's been in the trenches knows that building a solid sales strategy is anything but straightforward, especially when you're juggling a million other things. That's why we're offering this Sales Guides and Templates Kit, brought to you in partnership with HubSpot.

This isn’t just another collection of generic advice. This kit’s designed to give you practical tools, frameworks, and templates you can actually use to improve your sales process, whether you're a solo founder just starting out, or a business leader looking to optimise your existing sales efforts. We're talking about things that will immediately affect your bottom line.

Who should use this? Well, pretty much anyone involved in selling your product or service, from the CEO who's still closing deals, to the newly hired sales team. If you're involved in revenue generation, this kit is for you.

What makes this kit special? It's not just about closing deals, it’s about doing it in a way that builds relationships and creates long-term value. It's about moving away from those pushy, outdated sales tactics and towards a more customer-centric approach. And, importantly, it's about saving you time. Time that you can better spend on product development, team building, or, you know, actually getting some sleep.

This kit is essentially a sales "jump start". It equips you with what you need to acquire more customers without seeming intrusive or annoying. As founders, we know you wear numerous hats, making a sales playbook or strategy a daunting task. This kit allows you to begin selling now, and also prepares you for future success, thanks to the help of our friends at HubSpot.

We understand that navigating the sales world can be complex, especially with limited resources. This Sales Guides and Templates Kit offers practical solutions and frameworks to enhance your sales strategies, whether you're a startup founder or a seasoned business leader aiming to boost revenue.

Start with the Foundation, the Discovery Call Checklist

Before diving into the email templates or forecasting, familiarise yourself with the Sales Discovery Call Checklist. This will help you understand the principles of customer-centric sales, which underpins the entire kit. Use this during your initial calls with potential clients to ask the right questions and uncover their real needs, and build that trust.

Craft Compelling Emails with the Templates

Next, explore the 21 Proven Sales Email Templates. Don’t just copy and paste, these aren’t magic bullets. Adapt them to your specific product, target audience, and brand voice. Think of them as starting points for building your own personalised communication strategy. Experiment with different subject lines and calls to action to see what resonates best.

Master Social Selling

Read through the guide on "How Sales Can Use Social Media to Close More Deals." Social media is a powerful tool for building relationships, showcasing your expertise, and generating leads. Learn how to leverage platforms like LinkedIn and Twitter to connect with potential customers and nurture those relationships.

Refine Your Hiring Process

If you're building a sales team, the "100 Sales Interview Questions to Ask Candidates" is a goldmine. Use these questions to identify candidates who not only have the right skills but also align with your company’s values and sales philosophy.

Get a Grip on Forecasting

Finally, use the Sales Forecasting Template to get a clear picture of your future revenue. Accurate forecasting is crucial for making informed decisions about everything from hiring to investment. This template will help you track your sales pipeline, identify potential roadblocks, and set realistic targets.

Think of this kit as a modular system. You don't have to use everything at once. Start with the areas where you need the most help and gradually incorporate the other resources as you grow and evolve. Think of it as building a sales engine, one piece at a time.

Don't be afraid to experiment. Sales is a constantly evolving game, so what works today might not work tomorrow. Track your results, analyse your data, and continuously refine your approach.

Also, remember that sales is ultimately about building relationships. Focus on providing value to your customers and building trust, and the sales will follow. Nobody likes the pushy salesperson, so be human, be helpful, and be authentic. This kit gives you the tools, but it's up to you to use them wisely.