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Hubspot

All-in-one marketing, sales, and service

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Deals & discounts

We've partnered with HubSpot to bring you a cracking offer on their platform. If your startup is looking to boost leads, speed up sales, or improve customer service, HubSpot's got the tools to help. Their CRM, marketing, sales, and service software are all designed to make your company grow efficiently.

With HubSpot for Startups, you get access to those tools at a fraction of the cost. We're talking up to 75% off. How good is that?!

To be eligible, you need to be a Foundra member and meet their funding criteria.

If you've got under $2 million in funding, you can get 75% off HubSpot software in your first year, 50% off in your second, and 25% in your third. If you've raised over $2 million up to Series A, you can get 50% off in your first year, and 25% your second. And if you're a member of an entrepreneurial organisation, you can get 30% off in your first year, and 15% in your second. That means you can save over €10,000!

About

What is Hubspot

HubSpot for Startups is, in essence, HubSpot, but designed with the specific needs and budgets of early-stage companies in mind. As founders, we know how crucial it is to nail your marketing, sales, and customer service, but often the tools feel too complex or expensive. That's where HubSpot for Startups steps in.

It's a package deal providing access to HubSpot's core suite: the CRM, Marketing Hub, Sales Hub, and Service Hub. The real kicker is the discounted pricing, offering up to 75% off in your first year, scaling down in subsequent years, depending on your funding stage. This makes HubSpot accessible when you're trying to bootstrap and stretch every pound.

Think of HubSpot as your central nervous system for customer interactions. The CRM, or Customer Relationship Management, platform is free and acts as the foundation. You can track every interaction a contact has with your company, from website visits to email opens to sales calls. It’s your single source of truth for customer data.

The Marketing Hub then adds fuel to the fire. It's got tools for everything from blogging and SEO (search engine optimisation, that's getting your website found on Google) to email marketing and social media management. Automation is key here. For instance, you can set up automated email sequences to nurture leads or segment your audience based on their behaviour.

Next, you've got the Sales Hub, which is all about streamlining your sales process. This includes features like deal tracking, meeting scheduling, and sales automation. If you're still managing your sales pipeline in a spreadsheet, the Sales Hub will be a game-changer. You get a visual overview of where deals stand, and can automate tasks like sending follow-up emails.

Finally, there's the Service Hub, which focuses on providing excellent customer support. This includes tools like a help desk, ticketing system, and knowledge base. Happy customers are your best advocates, so the Service Hub helps you keep them that way.

HubSpot's power is not just in the individual tools, but in how they all work together. The CRM acts as the central database, and the other Hubs plug into it. This means you get a complete view of the customer journey, from initial awareness to post-purchase support.

HubSpot is a big beast to learn, it is. You can easily lose hours trying to figure out how to best use it. That's where resources and community come in handy.

The exclusive discounts we offer for HubSpot are tiered, depending on funding. Startups with under $2 million in funding can get the maximum 75% discount in year one. Those who've raised over $2 million up to Series A get 50% off, and members of entrepreneurial organisations get 30% off.

According to HubSpot's own data, companies using their platform see an average of 69% increase in leads. That's not to be sniffed at, especially when you're trying to gain traction.

If you're looking for an all-in-one platform to manage your customer relationships, marketing, sales, and service, HubSpot for Startups is a solid option, particularly given the discounted pricing we are able to offer. It gives you access to enterprise-level tools without the enterprise-level price tag.

Reviews

Expert review

Okay, so I've been tinkering with HubSpot for a few years now, and here's the honest truth. It's a beast, no doubt about it. But it's a powerful beast, and if you're serious about growing your startup, it's worth wrestling with.

First off, the free CRM is a no-brainer. It's miles better than trying to manage your contacts in a spreadsheet, which is where I started, anyway. Having everything in one place, from email interactions to sales calls, is a lifesaver.

The Marketing Hub is where things get interesting. The email marketing tools are solid, and the automation features are genuinely useful. I set up a few automated email sequences to nurture leads, and it's saved me a heap of time. The landing page builder is also pretty slick, although it takes a bit of getting used to.

The Sales Hub is probably the most valuable part of HubSpot for me. The deal tracking feature is brilliant, and the meeting scheduler has made my life so much easier. No more endless email threads trying to find a time that works.

The Service Hub is decent, but I haven't used it as much as the other Hubs. It's good to have a centralised place to manage customer support requests, but I'm still figuring out how to best use it.

Here's the thing: HubSpot is not a silver bullet. You can't just sign up and expect to see your business explode overnight. It takes time, effort, and a willingness to learn. But if you're willing to put in the work, HubSpot can be a game-changer. Especially with the amount of resources they have available.

The biggest downside, in my opinion, is the complexity. There are so many features and settings that it's easy to get overwhelmed. I've spent hours just trying to figure out how to do something simple. But HubSpot offers a lot of training resources, so you're not completely on your own.

Overall, I'd say HubSpot is a great option, maybe even one of the best, for startups, especially if you can get the discounted pricing through Foundra. It gives you access to enterprise-level tools without the enterprise-level price tag. Just be prepared to invest the time to learn the platform. It's a marathon, not a sprint, but it's worth the effort in the long run.

FAQ

Frequently Asked Questions

What is HubSpot?

HubSpot is an all-in-one inbound marketing, sales, and customer service software platform designed to help businesses grow by attracting, engaging, and delighting customers.

How does HubSpot's CRM work?

HubSpot's CRM allows users to manage contacts, track interactions, and nurture relationships seamlessly, providing a full view of customer activities.

Is HubSpot suitable for small businesses?

Yes, HubSpot is ideal for small businesses due to its user-friendly interface, scalable features, and affordable pricing tiers.

What marketing tools does HubSpot offer?

HubSpot includes tools for email marketing, social media management, SEO optimisation, lead generation, and content creation.

Can I automate sales processes with HubSpot?

Absolutely! HubSpot allows you to automate sales processes, set up workflows, and manage follow-up tasks efficiently.

Is training available for using HubSpot?

Yes, HubSpot Academy offers numerous resources, tutorials, and courses to help users maximise their use of the platform.

What integrations does HubSpot support?

HubSpot supports integration with various third-party applications, enhancing its capabilities to fit your unique business needs.

How does HubSpot assist with customer service?

HubSpot provides a Service Hub with features such as ticketing systems and live chat, designed to improve customer support.

Can HubSpot help with analytics and reporting?

Yes, HubSpot’s analytics dashboard offers detailed reporting on marketing campaigns, sales activities, and customer engagement.

What is the pricing structure for HubSpot?

HubSpot offers a range of pricing plans based on feature needs, making it accessible for businesses of all sizes.

Features

Why use it

Free CRM: The HubSpot CRM is free forever and provides a centralised database to track all your customer interactions. It’s the foundation upon which all the other Hubs are built.

Marketing Hub: This includes tools for blogging, SEO, email marketing, social media management, and marketing automation. It helps you attract, engage, and convert leads.

Sales Hub: The Sales Hub streamlines your sales process with features like deal tracking, meeting scheduling, and sales automation. It helps you close more deals, faster.

Service Hub: The Service Hub focuses on providing excellent customer support through tools like a help desk, ticketing system, and knowledge base.

Marketing Automation: Automate repetitive tasks like email sequences, lead nurturing, and contact segmentation. This saves time and ensures consistency in your marketing efforts.

Email Marketing: Create and send professional-looking emails with built-in templates and tools for personalisation. Track open rates, click-through rates, and conversions.

Landing Pages: Design and publish high-converting landing pages to capture leads and drive conversions. Use A/B testing to optimise your pages for maximum performance.

SEO Tools: Optimise your website content for search engines with keyword research, content strategy, and on-page optimisation tools. Improve your search engine rankings and drive organic traffic.

Social Media Management: Schedule and publish social media posts, monitor mentions, and analyse performance. Manage your social media presence from one central dashboard.

Reporting and Analytics: Track your marketing, sales, and service performance with comprehensive reporting and analytics. Get insights into what's working and what's not, and make data-driven decisions.

get started

Getting started

  1. Become a Foundra Member: First things first, you'll need to be a member of Foundra to access this deal. If you're not already a member, sign up at Foundra.io.
  2. Apply for HubSpot for Startups: Once you're a member of Foundra, you'll get access to the unique application form. You'll need to provide information about your company and funding.
  3. Choose Your Hubs: Once your application is approved, you can start choosing the HubSpot Hubs you need. Start with the free CRM and then add the Marketing, Sales, and Service Hubs as needed.
  4. Configure Your Settings: Take some time to configure your settings and connect your other tools. This includes setting up your email integration, connecting your social media accounts, and importing your contacts.
  5. Get Trained: HubSpot offers a wealth of training resources, including a knowledge base, online courses, and certifications. Take advantage of these resources to learn how to use the platform effectively.
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